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searchcwww.youzzjj.coman d Customersdeals o to prevent the catastrophe that results from their ultimate failure.
They fail because they can’t, or won’t, do what it takes to succeed. Here are a
few reasons people fail in this industry and what you can learn from these
nightmares:
This guy will never make it, because success cancels out his right to complain to his wife how hard he is working and how hard the business it. Money would ruin him because he is happier as the poor, hardworking tough guy rather than being the successful guy with money in his pocket. His identity is the suffering and he can’t bear to lose that supposed admiration he gets for taking the daily beating and proclaiming, "Poor, poor me the overworked business guy.”
This guy also doubles as a purist in many cases and is the one who always shouts about him being the only guy who can train people, who knows how to sell or who can keep this business running. Only his magical bullshit is holding this place together and if he would ever take a day off the whole thing would crumble to dust and blow into the streets. No one but him has the answers and no one but him will ever have the answers, because to recognize others you would also have to recognize that what you are doing isn’t working and isn’t the answer.
This is the toughest guy to identify because he always says the right things and works hard. If you are this guy, or suspect you might be, you have to ask yourself how you feel about money? Do you take more pride in your bank account or the struggle? Do you really believe that you are the only one who can run that business or train that client? Do you fight new ideas, not because they are wrong, but because you would have to change and that those ideas might work?
You owe the employees an opportunity. You do not owe them guaranteed success. You should provide a safe work environment, opportunity for education and advancement and the ability to make a living wage. Once these criteria are met, it is now up to the employee to do his share by performing the job.
The issue of course is that this type of employee seldom if ever does the job because he has been trained not to by the employer. Why work when you are guaranteed a paycheck for just showing up and whining about your broken car, sick kid or husband that hates you?
Work is two ways: the owner creates an opportunity and the employee accepts the money and does the work. If either side fails in this, the other person should leave the game. As an owner, you have to live with the reality that once you create opportunity and give pay, then if the employee won’t/can’t do the work then fire his ass Monday morning and get on it with it. There are a lot of other people out there who will do the work if given the training and opportunity.
As a side note here, if you constantly hire people who can’t do the job, it is either you and your training approach, or you might be paying too little and attracting idiots, which is the industry norm. Talent cost money and few owners are willing to pay for talent when stupidity is so cheap
There are, of course, exceptions to this rule. If a good employee has a bad run of luck, then work with him or her. Cars do break, people do get divorced and things do go bad that affects good people. You can’t, however, get into the trap that this becomes a way of life for you and the employee.
Here is where the 3-Gs come into affect. The rule of thumb is that once a good employee hits a bad time, such as a divorce; give the person a couple of weeks to deal with it. At the end of that time period, he now has to Get back in it, Get on with it and Get with it now. If he is still a wreck, that is tough, but you still have your business to run and your life to manage and carrying someone who will be in a funk forever isn’t going to help you stay in business.
When you are talking to her as a business coach, you become frustrated because you realize that she is now arguing with you about what to do and is using arguments from other coaches. The best advice as a coach here is to walk away, and the best advice for her is to pick someone she wants to work with, layout five things to do this week and then get your ass moving.
You could also define this person as the deer in the headlight person who freezes once things get tough. The business once might have worked, but as markets or times change every business struggles. This owner is the one who brings in a bunch of different experts and then works them against each other looking for that magic combination of words or that magical theory that will turn the business in a few days.
The only magic in hard business is selling someone something everyday. Pick one line of advice and go to work. Get some leads, sell come clients and work your way out of the mess. It is that simple, and it is that hard.
The saddest thing about these clients is that this group is usually the best and the brightest who could really be someone. The inability to pull the trigger and do the work prevents them using that talent to make money. These are the ones who have a checklist of five things and a week later she hasn’t done a single one of those things, but she now has a bigger list of even better things she has gathered from being on the phone all week instead of getting into the gym and doing meaningful work.
Failure in this business hurts all of us. That greedy bastard that was selling paid-in-full memberships the day before he closed rocks that market for years. The owner who fails overwhelmed by the noble struggle still failed and took down the bank, the parents and everyone else who believed in him. Failure is failure and there is really nothing noble about a valiant effort.
Most of success in this business is mental, meaning you are prepared to succeed and are willing to do what it takes to get there. Some of you, though, have that hidden self-destruct button that gets hit every time you start to get it going.
If you have been in business for a number of years, but still haven’t made it yet financially, ask yourself if you are the roadblock to your own success. The difference between making money and failing might be staring at you in the mirror every morning.
| Tuesday, February 07, 2012 |
| Risk is the Essence of Life |
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In almost all small business, owners fall into two categories: the ones who simply focus on hanging on to what they already have and the ones who seek growth and are willing to accept a little risk in the process. The first category is called maintenance people and the second group is called risk takers.
Maintenance owners focus on just one thing: keeping what they have already achieved even if what they have is not enough to be successful over time. Owners that plan their month by just matching the same numbers as the facility did last year are examples of a maintenance management style. Owners who hang on to equipment for an extra year past its life span, put off painting their facility for another six months, rip-off programming instead of buying proven systems and who hire the youngest and dumbest staff because they can be hired cheaply are all signs that this operator is more focused on just keeping things going rather than trying to grow the business.
Risk traders are much more rare in small business and are willing to take a little risk if it will give them an advantage in the market, or if that risk will allow them to grow their business to a higher financial level. Risk is also where life is lived, out there on the edge where the best things happen to those who seek adventure.
Moderation, or seeking to maintain everything and avoid any extreme, is where life is lost. Who, for example, ever shouted at the birth of their child, or during a wild vacation, or even perhaps the day you first fell in love, that "Yes, it was an unbelievably moderate day?” I would rather drink the wine and do a few extra pushups than deal with the restraints of living a moderate life.
The risk takers are also the owners who market each month, invest early in proven programs, have a more mature and better trained staff capable of generating income and who are willing to sacrifice a little now in the business, such as painting the club as needed each year, in order to achieve higher retention numbers later. Risk traders are willing to gamble a little if it will improve their business and are the ones who seek growth rather than taking the chance of becoming stagnant in the market.
In any small business, only about 20 percent of the players make money, about 60 percent just do enough to stay in business and the bottom 20 percent need to get out and get a job somewhere because they should have never, ever, opened their own business. Risk traders are in included in the top 20 percent and maintenance people are the 60 percent and perhaps a small percentage of the bottom dwellers.
Perhaps the biggest problem with becoming a hardcore maintenance management style is that you end up relying on tools and techniques that are no longer effective. There are the guys still out there in the market place who keep doing what they did 10 years ago and now wonder why it no longer works.
For example, in today’s market there is pretty good evidence that most of worked in the 90s doesn’t really work today for the club or the member. Long, slow cardio has been proven ineffective for weight loss, crunches destroy your back, circuit training has about a six week window and then fails for the client, and most standard club business practices, such as the pursuit of pure membership volume, is getting harder to do since so many owners are now flocking toward low price and there are now too many fighting for a shrinking segment of the same market share.
Staying focused on what is important in your business is the foundation of what it takes to be financially successful over time and often is what separates the maintenance people from the risk takers who make money. The key to developing a focused management style is learning how to keep your business focused daily on creating revenue as well as learning how to project your business into the future over time. Focused management helps you avoid the new, bad idea and makes the need to chase the bright shiny distraction less appealing.
Part of a risk taker management style is learning to be proactive in your business instead of operating as a reactive to your competition and to what they are doing in the market. To become proactive, you need to understand the importance of planning. Every owner should have these planning tools in motion at all times:
·A plan for the coming month ·A plan for the next 24-hours for your staff ·A plan for the next 90 days for growth ·Other planning tools you will need in your business ·A12-month marketing plan ·A staff training plan ·A member service plan
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