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Air cabin crew attend to passengers' needs throughout the flight and provide a high level of customer service, serving refreshments and selling duty-free goods. They are expected to be friendly, enthusiastic and courteous at all times.
The work of air cabin crew may be stressful and demanding, but it is also a varied, interesting and rewarding role.
230. Advertising account planner
Account planners play a key part in developing advertising campaigns for a huge range of products and services. The planner is responsible for writing the formal creative brief and for providing the ideal environment for creative development.
Acting as the voice of the consumer within an agency, a planner uses research data to identify ideal audiences and optimum methods of communication.
Planners combine market data, qualitative research and product knowledge within a core proposition to enable the creative team to produce advertising ideas that resolve defined business problems. With increasing public awareness of marketing strategies, a key challenge is to develop innovative ways to reach consumers.
Gaining a comprehensive context for advertising strategies by analysing a wide range of information in great detail, including demographics, socio-economics and the market for the client's product and market share.
231. Accounting technician
Accounting technicians work in all areas of finance. They usually start working in a support role within a firm of accountants, or in the accounts or finance departments of organisations in industry, commerce or the public sector.
However, there are opportunities for progression with experience. Those with more experience may become self-employed, providing a variety of accountancy and taxation services to a range of small to medium sized businesses.
In many larger organisations, accounting technicians work alongside members of chartered accountancy bodies. In smaller organisations, they may be the only financially trained member of staff.
Different financial sectors require specialist knowledge. This may determine which areas a technician chooses to specialise in. More senior positions include finance manager, budget controller and internal auditor, with each role requiring particular knowledge and experience.
232. Acupuncturist
An acupuncturist is a complementary health practitioner who takes a holistic approach to the maintenance of health and the management of disease with a focus on improving overall wellbeing
Acupuncture is an Ancient Chinese holistic therapy based on the theory that the body depends on life energy, known as Qi, being in balance. Acupuncturists correct any imbalances through inserting fine needles into acupuncture points, thus maintaining or restoring good health and wellbeing
Acupuncturists conduct one-to-one consultations with their patients, using their skills and knowledge to treat a wide range of health problems.
The first consultation may last up to an hour and a half to allow the acupuncturist to take a detailed case history before making a diagnosis and beginning treatment. Subsequent sessions may take 45 minutes to an hour. The duration of the treatment programme varies depending on the severity of the problem. Some patients may require only a few sessions, while others may need 20 or more.
233. Amenity horticulturist
Amenity horticulture covers the design, construction, management and maintenance of living, recreational and leisure areas. These include: country parks; botanic and public gardens; sports facilities; urban tree planting; historic gardens and landscapes; cemeteries and crematoria; and other public spaces.
An amenity horticulturist may be involved in all stages of design, growing and maintenance. The work is increasingly complex, requiring management and technological competence alongside scientific understanding and the traditional skills of cultivation.
It also requires acceptance and understanding of the important contribution that horticulture can make to conserving the environment and improving quality of life. Amenity horticulturists may also work in education or the media.
An interesting future development, certainly in gardens open to the public, could be the use of RIFID tags attached to plants and trees. Electronic readers will read the tag and relay the story of the plant or tree to the person holding the reader.
234. Financial trader
There are three types of trader: proprietary, flow (market makers), and sales. Flow traders buy and sell products on the financial markets for the bank's clients. Products include securities and other assets such as futures, options and commodities. They make prices and execute trades, seeking to maximise assets or minimise financial risk. Proprietary traders trade on behalf of the bank itself. Their aim is to buy low and sell high.
They do this by analysing economic data, technical analysis, experience, cross-asset correlations and identifying undervalued and overvalued prices. Sales traders deal directly with clients, providing market information, execution and promoting new financial ideas to clients. They are intermediaries between the client and the market maker.
Whilst there are many similarities in the work of flow and proprietary traders and those working in sales, their roles differ substantially. The main difference is risk - sales traders don't take risk while flow/prop traders take risks seeking reward.
Flow and proprietary traders focus on executing trades at the right price. Traders sit at workstations in a dealing room, tracking market movements. Markets can move rapidly and trading can be hectic. The role combines speaking with colleagues, making phone calls and making instant decisions. Traders in this area must be alert and ready to make decisions based on the smallest movements in the market.
They react to a change in parameters/constituents that is not already implied by the current market price. The price should reflect the intrinsic value of the asset, which can change at any second for multiple reasons.Their decisions are informed by in-depth market reports provided by their firm's investment analysts and by sales traders, as well as streamed market news from agencies such as Bloomberg and Reuters.
Traders also use their own technical analysis. Much of the job is based on independent thinking. Independent thought, especially in proprietary trading, adds value to any team. During the first year the trainee performs relatively menial tasks such as data analysis and administrative duties before being trusted to be responsible for the firm's money.

235. Banker
A banker is responsible for establishing and maintaining positive customer relationships, planning and delivering effective sales strategies and monitoring the progress of new and existing financial products.
Bankers may work as managers in high street branches, providing operational support on a day-to-day basis, or in more specialised posts in corporate or commercial departments at area, regional or head offices
Banks operate in a fiercely competitive marketplace where change is common. Products and services must develop to satisfy the expectations and demands of customers. Working with staff and customers to achieve targets has become a major part of the role.
Responsibilities and work activities may vary between retail and corporate and commercial banking. Most retail bankers work in high street branches, dealing with both private and corporate customers, while some work in regional or head offices. Bankers who work with commercial or corporate customers may be based in branches or may work from specialised area or regional offices.
Bankers with area and regional responsibilities adopt a strategic role and, while retaining overall accountability for service and product delivery, often delegate supervision of day-to-day operations to staff in branch outlets.
236. Barrister
Barristers (in England and Wales) are specialists in advocacy, representing individuals or organisations in court, under instruction from a solicitor or another designated professional. They also give advice to their professional clients, who are usually solicitors. Barristers have rights of audience in all courts.
Barristers usually specialise in particular areas of law such as criminal law, chancery law, commercial law, and common law, which includes family, housing and personal injury law. Most barristers work on a self-employed basis, from chambers. An increasing number of employed barristers work in private and public organisations.
the work of a criminal barrister is likely to involve a lot of advocacy in court;
a family law barrister may be representing clients in court in a contact dispute or divorce case, but may also be involved in mediation as a way of avoiding the need to go to court
Employed barristers undertake similar activities for one company or client. At more senior levels, they may also become involved with the development of legal policy and strategy.
237. Biochemical engineer
Biochemical engineers apply engineering science principles to biological materials, processes and systems to create new products. These may include almost anything - vaccines, foods, plastic forks and plates, cattle feed, clothing, soda pop sweeteners - the list is endless.
The processes biochemical engineers work on may dramatically improve our lives. They are involved, for example, in: making 'magic bullets' that locate and kill cancerous tumours; developing and producing pharmaceuticals to reduce heart disease; and synthesising high-performance lubricants which last a car's lifetime. They also develop processes to reduce pollution or treat waste products
Biochemical engineers may take on managerial responsibility for projects, or specialise in particular processes or techniques. An increasing number of graduates are choosing to join small start-up companies working on new technologies.
238. Bilingual secretary
A bilingual secretary combines language and administrative skills to interpret, translate and summarise information in order to ensure effective and efficient communication on a global level. The extent to which language skills are used on a daily basis varies according to the employer.
The most common languages utilised are Spanish, French and German although there are growing opportunities in other international languages, such as Chinese, Arabic and Japanese. Opportunities for bilingual secretaries
Exist in international organisations, foreign and British banks, professional consultancies (e.g. management, legal and insurance), manufacturing companies and other industrial organisations that operate in the UK and overseas.



239. Government research officer
Government research officers work within a wide range of government departments and bodies. They liaise closely with civil servants and other government analysts, such as operational researchers, economists and statisticians.
Their role is to provide research input for the analysis required for the development, implementation, review and e